Case Study: ABC Fall Launch
The Challenge
Competing in the rapidly changing world of television, ABC needed to grab the attention of over 200 affiliate stations and generate excitement about their new fall shows.
The Solution
Bear Brook created an engaging fall launch promotion that included a calendar, sell sheets, web banners, advertisements, and clothing promoting ABC's new look. All material was made available for affiliates to instantly customize using Brandopoly, our proprietary Brand Management System.
The Results
Affiliates immediately began creating customized pieces to promote the new shows in their market. Brandopoly's automated metrics monitored affiliate use and continuously tracked the effectiveness of the material.
