Case Study: Imus in the Morning Campaign
The Challenge
Citadel Broadcasting needed a strong brand identity for its sales and marketing material to reintroduce Imus as the new morning host on 77WABC, America's largest talk radio station.
The Solution
Bear Brook created a unique brand identity for Imus that blended the elements from the 77WABC parent logo with the distinct southwestern style that Imus is known for. In addition, advertising and set graphics were created to promote the radio show and its simulcast on RFD, a cable network.
The Results
Imus' ratings are up substantially and the Imus brand identity is being used in an on-going promotion on numerous products and a wide variety of advertising.
