Case Study: Marketing Strategy
The Challenge
NCC (National Cable Communications) is the nation’s largest Spot Cable advertising representation firm. Due to their rapid growth, their marketing material showed a lack of consistency and failed to accurately portray them as the industry leader.
The Solution
Bear Brook developed a unifying system that began with a simplification of their existing logo. The next step was to create a consistent brand promise across all points of contact. This included a wide range of sales and marketing material used by a distributed sales force located in 20 different locations throughout the United States.
The Results
NCC increased their market share during the first year of partnering with Bear Brook. They continue to lead their industry with an easy-to-understand approach for a complex product. The Essential Guide to Spot Cable series, developed by Bear Brook, has become one of the most widely recognized information resources for people in media.
